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Payments Help Desk

The Elevation Blog

Guest Author: Anand Goel, Optimized Payments Consulting

Anand founded Optimized Payments Consulting in 2007. Under his leadership, Optimized Payments has helped Fortune 100 to mid-sized companies save over $120 million in interchange and processing fees. Anand is an expert in the electronic payments industry with a deep understanding of pricing and interchange dynamics and best practices for credit/debit cards, PIN-debit cards, private label and co-brand cards, and convenience fees. He has shared his payments insights at merchant conferences and publications, including Merchant Risk Counsel (MRC), Association for Financial Professionals (AFP), Atlanta Business Chronicle, Atlanta Business Radio, Vistage, and Proformative. Anand is on the Editorial Advisory Board for AFP’s Payments Newsletter. Prior to Optimized Payments Consulting, Anand headed the pricing team for Elavon, the third largest payment processor in the United States. At Elavon, Anand was recognized for developing the first predictive attrition model used to reduce customer churn and the first pricing application used to manage dynamic pricing for prospective customers. He has 20 years of management and consulting experience in the financial services and telecommunication industries. Anand holds a Bachelor of Business Administration degree from the University of Texas at Austin and a MBA with honors from F.W. Olin Graduate School of Business at Babson College. Visit Optimized Payments: http://www.optimizedpmts.com.

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